How to Start a Gourmet Food Business

In Chapter 19 of 21 in her 2011 Capture Your Flag interview, food entrepreneur Julie Hession, as a retail store owner, learns how the "other side" of food makers work by attending industry conventions. She researches different approaches and applies lessons learned when she launches her own product line. Once established, she then encounters challenges working with large gourmet food and grocery stores and competing in a cutthroat market.