Leaders of banks and credit unions are in a unique position to offer customers personalized product recommendations based on goals and financial profiles.
But they lack the resources and infrastructure to put that data to work.
Lenders already know their customers. Consumers' financial history, however, remains locked in silos.
Blend’s differentiated approach and robust platform connectivity can show customers everything they qualify for and give them access to it in one tap.
Improving the financial lives of consumers begins with one-tap
Blend’s one-tap technology is revolutionizing the lending process by giving consumers instant access to their buying power.
In a future one-tap world, lenders will harness technology to exceed consumer expectations and provide value earlier in a consumer’s buying journey.
Consumer benefits
A simple start
Begin the process without filling out a tedious application
Quick results
Effortlessly browse the products they qualify for
Confidence
Feel empowered to make better financial decisions
Lender benefits
Build trust with consumers
Provide value from the first touch
Increase pull-through
Reduce the likelihood of comparison shopping by providing an immediate result
Increase productivity
Eliminate manual steps to verify consumer information
Consumer benefits
Lender benefits
A simple start
Begin the process without filling out a tedious application
Quick results
Effortlessly browse the products they qualify for
Confidence
Feel empowered to make better financial decisions
Build trust with consumers
Provide value from the first touch
Increase pull-through
Reduce the likelihood of comparison shopping by providing an immediate result
Increase productivity
Eliminate manual steps to verify consumer information
The first step:
One-tap Pre-approval for Mortgage
For many consumers, buying a home starts with getting a pre-approval letter. The process requires significant time investment and the payoff is often a days-long wait before they can bid on a home. That’s where One-tap Pre-approval comes in.
How does it work?
Blend’s one-tap technology connects directly to consumers’ accounts and uses source data to instantly verify information, eliminating the need for the lender to review paper documentation.
Consumers are able to understand their buying power and download a verified pre-approval letter.
What it means
While at an open house, a homebuyer can apply for a loan on their phone and be pre-approved for a mortgage — with one tap. A verified pre-approval can give the homebuyer the competitiveness, certainty, and confidence of a cash buyer.
Learn more about One-tap Pre-approval